Look-Alike Band-Aid Labels Engage Healthcare Patients: Case Study

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Home » Resources » Case Studies » Look-alike Band-Aid® Label Promotion Engages New Healthcare Patients

The Challenge

A distributor working with a new healthcare provider wanted a breakthrough way to advertise the new provider’s office and website, and start generating new patient visits.

Amazing job! Innovative solutions to attract the interest of new patients and help generate new business.

-- Satisfied Distributor

The Solution: A Look-alike Bandage Label Applied to a Direct Mail Post Card Conceals Promo Code and Successfully Builds Awareness and Traffic

Discount Labels worked with the distributor to design a label that looked and felt like a Band-Aid® but had the right adhesive to stay on a direct mail post card. The label was produced with textured lamination and covered a promotion code. Potential patients could use the code to enter to win a Kindle Fire®. The promotion was deemed a huge success by both the distributor and the healthcare provider.