If you’re a distributor in the promotional product industry or a reseller of branded merchandise, you’re always looking for ways to grow your business and stay competitive. But here’s the question: Are you offering custom labels yet?
If not, you could be missing out on one of the easiest and most profitable ways to expand your offerings and meet your customers’ needs. Custom labels are versatile, high-demand products that help businesses brand their products, improve customer loyalty, and stand out in the marketplace.
Here’s why selling custom labels can unlock new opportunities for your business and what you could be leaving on the table if you’re not offering them.
1. Custom Labels Are Always in Demand
Labels are everywhere—on products, packaging, giveaways, and more. Think about how often businesses need labels:
- Food and beverage companies use labels for branding and compliance.
- Retailers need labels for products, gift packaging, and price tags.
- Small businesses use custom labels for candles, jars, and handmade goods.
- Event planners and marketers rely on labels for giveaways and promotions.
As a distributor, offering custom labels means tapping into a product category that is always in demand, regardless of industry. It’s an evergreen product that keeps your business relevant year-round.
2. High Margins on Wholesale Labels
One of the best parts about selling wholesale labels is the potential for high-profit margins. By ordering labels in bulk at competitive rates, you can mark up your pricing while still offering great value to your customers.
- Repeat Sales: Labels are consumable, meaning businesses will return for reorders.
- Upselling Opportunities: You can bundle labels with other promotional products for larger orders.
If you’re already selling promo products, adding custom labels to your catalog gives you a simple way to grow your revenue stream without reinventing your business model.
3. Labels Are a Perfect Fit for Branding
In the promotional product industry, branding is everything. Custom labels are one of the most effective tools for branding because they can:
- Showcase logos and taglines.
- Create a consistent look across a company’s packaging.
- Add a polished, professional touch to products.
By selling custom labels, you’re helping your customers promote their brand and increase their visibility. That makes your services even more valuable—and builds long-term relationships with clients who will trust you for their branding needs.
4. You’re Missing Out on Key Markets Without Labels
If you’re not currently selling labels, you may be leaving money on the table. There’s a growing market for labels across industries that rely on branding and packaging.
Here’s what you could be missing:
- Small Businesses: Etsy sellers, farmers’ market vendors, and small food producers need professional labels to grow their brands.
- Corporate Clients: Businesses ordering promotional items often need labels for packaging or giveaways.
- Event Planners: Weddings, conferences, and fundraisers all require custom labels for favors, gift bags, and promotional items.
By adding wholesale labels to your offerings, you can tap into these markets and become the go-to distributor for businesses that need more than just standard promo products.
5. It’s Easy to Add Wholesale Labels to Your Catalog
You might think expanding into labels sounds complicated—but it’s easier than you think. With the right supplier, offering custom labels is seamless.
Here’s why:
- No Equipment Needed: Partner with a reliable printing company to fulfill orders.
- Quick Turnaround: Many suppliers, like Discount Labels, offer fast production times so you can meet tight deadlines.
- Wide Variety: From weatherproof labels to specialty finishes, you can offer an impressive range of options without having to invest in inventory.
Start by offering a few label styles that align with your current products—like shipping labels for logistics clients or branding labels for small businesses. Then, expand as demand grows.
Don’t Miss Out on the Growth Potential
If you’re not already selling custom labels, you’re leaving money on the table and missing out on a huge growth opportunity. By adding wholesale labels to your offerings, you can tap into high-demand markets, increase your profit margins, and become an essential partner to your clients.
Ready to start? Check out our custom labels to see how easy it is to expand your product catalog and meet your customers’ needs.
FAQs
What are wholesale labels?
Wholesale labels are custom labels purchased in bulk at discounted rates. Distributors and resellers can sell them to businesses for use in branding, packaging, or promotional needs.
Why should I sell wholesale labels?
Selling custom labels allows you to tap into a high-demand market, offer value to your clients, and generate repeat business. They’re versatile products used across industries, making them a profitable addition to your catalog.
What industries need custom labels?
Custom labels are needed in industries like food and beverage, retail, event planning, and promotional marketing. Small businesses, corporate clients, and e-commerce brands all rely on labels for branding and packaging.
How do I start selling custom labels?
Partner with a reliable supplier like Discount Labels to offer high-quality, customizable options without investing in printing equipment. You can easily integrate labels into your existing product lineup.
Are labels profitable for distributors?
Yes! Labels have high-profit margins, especially when purchased wholesale. They’re consumable, which means clients will reorder frequently, creating a steady revenue stream for your business.
