Every year, businesses revamp their packaging to match the season. Think holiday-themed coffee cups, summer-branded beverage labels, or limited-edition product designs for big shopping events. The demand is huge, and distributors can leverage this trend by adding wholesale labels to their product offering and marketing them for these seasonal pushes – bringing increased sales and repeat customers.
The best part? Most businesses don’t realize how powerful seasonal label promotions can be—until you show them. So, let’s talk about how distributors can use wholesale labels to drive more orders, keep customers coming back, and boost revenue year-round.
1. Lock in Bulk Orders Early
Most companies wait until the last minute to think about their seasonal packaging. That’s where you come in. Get ahead of the game by promoting early-bird seasonal label deals to your customers.
Pro Move: Offer bulk discounts for pre-orders. Example:
- “Order your holiday roll labels by September 30 and get 15% off!”
- “Secure your limited-edition cut-to-size stickers before the rush!”
This locks in large orders before peak season hits, keeping your production schedule smooth and predictable.
2. Offer Exclusive Limited-Edition Labels
FOMO (Fear of Missing Out) sells. People love exclusivity, and brands know that limited-time packaging creates urgency. Help your customers capitalize on this by offering:
- Any Shape Labels: Unique seasonal shapes (snowflakes for winter, pumpkins for fall).
- Premium Labels: Foil and embossed finishes for premium holiday packaging.
- Durable Labels: Perfect for outdoor promotions (e.g., summer events and festival branding).
Remind customers that limited runs = higher perceived value. When they create seasonal packaging that won’t come back, their customers buy faster and in higher quantities.
3. Pitch the Power of Seasonal Rebranding
Big brands refresh their look every season—think Starbucks’ holiday cups or Coca-Cola’s summer cans.
But smaller businesses don’t always realize how much seasonal packaging can boost sales. Educate them on why changing labels seasonally keeps products exciting, relevant, and eye-catching.
Pro Tip: Suggest quick seasonal refreshes that don’t require a full rebrand:
- Change up the colors (pastels for spring, deep reds for fall).
- Add a festive pattern (snowflakes, autumn leaves, fireworks).
- Feature seasonal messaging (“Limited Summer Edition,” “Winter Exclusive”).
Even small tweaks make a huge impact—and create a reason for customers to buy now instead of waiting.
4. Bundle Wholesale
Labels with Holiday Promo Materials
Help businesses go all-in on seasonal branding by bundling wholesale custom labels with other promotional items.
Smart Bundles:
- Premium Labels + matching gift tags for holiday packaging.
- Durable Labels + seasonal signage for promotions.
- QR Code Labels + custom decals for holiday campaigns.
Selling wholesale labels as packages instead of individual orders can increase order size and makes you a one-stop shop for seasonal branding.
5. Show Off Seasonal Label Trends on Social Media
Customers need inspiration—and social media is where they find it. If you’re not showing examples of seasonal labels in action, you’re missing out on sales.
Marketing Hacks for Distributors:
- Post real examples of seasonal label designs to spark ideas.
- Create before-and-after packaging transformations using seasonal labels.
- Run polls asking customers which seasonal themes they love.
Make it easy for businesses to see the impact of seasonal labels so they start ordering them.
6. Offer Custom Shape and Size Options
Forget boring, standard-sized labels. Seasonal promotions thrive on creativity. Show customers how custom-shaped labels can make their products stand out.
Popular Seasonal Label Ideas:
- Die-cut labels in holiday-themed shapes (stars, ornaments, hearts).
- Cut-to-size labels for limited-edition product launches.
- Oversized labels for gift boxes and seasonal packaging.
Encourage businesses to ditch generic labels and experiment with unique designs that match the season.
7. Position Yourself as the Go-To Seasonal Label Expert
Make sure your customers think of you first when planning their seasonal promotions. Here’s how:
- Send out early-bird reminders: “Now’s the time to plan your spring product labels!”
- Offer fast production times: Let customers know you can handle rush seasonal orders.
- Promote sample packs: Let customers test white premium stickers, die-cut labels, and UV-resistant labels before committing.
The more value and convenience you offer, the more businesses will rely on you for every seasonal promo.
Why Work with Discount Labels for Seasonal Printing?
Distributors need a reliable wholesale printing partner that delivers fast, high-quality seasonal labels. Here’s why Discount Labels is the best choice:
- Custom Shape Roll Labels – Perfect for any seasonal promotion.
- UV-Resistant & White Premium Labels – Durable and weatherproof for year-round branding and packaging.
- Fast Production & Bulk Discounts – Get seasonal orders out on time, every time.
- Unlimited Shape & Size Options – Help your customers create standout seasonal designs.
Partnering with a trusted wholesale label supplier means more profit, less stress, and happy repeat customers.
Start Selling More Seasonal Labels Today
Seasonal packaging isn’t just a design trend—it’s a sales strategy that keeps businesses relevant and drives repeat purchases. Distributors who take advantage of seasonal label promotions will see higher order volumes, better customer retention, and more opportunities for growth.
Ready to start selling? Check our wholesale custom labels for high-quality seasonal label printing, fast production, and wholesale pricing.
Lastly, if you are interested in the market of breweries, check out this article we put together for branding with bottle labels.
FAQs
Why should distributors focus on seasonal label promotions?
Seasonal promotions create high demand for custom labels because businesses want packaging that matches holidays, events, and trends. When distributors offer limited-time label designs, businesses feel the urgency to order.
What types of businesses need seasonal labels the most?
Businesses in food and beverage, retail, cosmetics, health & wellness, and event marketing rely heavily on seasonal branding. Coffee shops launch holiday cups, breweries create limited-edition beer labels, and skincare brands offer winter-themed packaging.
How can distributors convince customers to invest in seasonal labels?
Most businesses don’t realize how much seasonal packaging increases sales until you show them. Use real examples to demonstrate how holiday-themed labels create excitement and encourage impulse buys.
What are the best seasonal labels to offer customers?
The best labels depend on the industry, but some top sellers include die-cut labels in fun seasonal shapes, white premium stickers for product branding, and UV-resistant roll labels for outdoor promotions.
How can distributors market seasonal labels effectively?
To drive seasonal label sales, distributors need to promote them early and educate customers on their value. Start by sending email reminders about upcoming seasonal trends, like “Get Ready for Back-to-School Packaging!”
