The label printing industry is crowded, competitive, and constantly evolving. Businesses need custom labels that match their brand, meet compliance standards, and ship fast. That means label distributors must do more than offer standard label printing services—they need to provide value, expertise, and reliable solutions to stand out.
With the right strategies, distributors can win more business, build lasting client relationships, and stay ahead of competitors.
1. Offer More Than Just Labels—Be a Partner
Businesses don’t just want a label supplier—they want a go-to partner who makes ordering labels easy, reliable, and hassle-free. Instead of focusing only on selling, focus on helping customers get exactly what they need.
Ways to add value:
- Custom label consultations – Help clients choose the right label design and materials for their products.
- Flexible bulk pricing – Offer volume discounts to encourage repeat business.
- Fast production times – Ensure customers can get their labels when they need them.
By providing expert guidance and solutions, distributors build trust and long-term loyalty.
2. Expand Customization Options
Every business has different needs, and one-size-fits-all labels won’t cut it. Offering more customization options sets a distributor apart.
Popular customization features:
- Custom die cutting – Unique label shapes that match branding.
- Color matching – Provide a guarantee to match the customer’s brand colors.
- Specialty options – Reflective, double-sided, and RFID labels for unique projects.
- Eco-friendly materials – A growing trend as brands focus on sustainability.
When businesses can customize every detail, they’re more likely to choose your services.
3. Prioritize Speed & Reliability
Customers don’t just want high-quality labels—they want them fast. If an order takes too long, they’ll look elsewhere.
Ways to compete on speed:
- Offer rush printing services for last-minute orders.
- Guarantee fast shipping to minimize downtime for customers.
- Streamline reordering so returning clients can quickly restock labels.
Fast, reliable label printing services give customers confidence in your business.
4. Invest in Better Technology & Automation
Distributors who embrace technology improve efficiency, reduce errors, and create a seamless customer experience.
Must-have tech features:
- Online ordering portals – Let customers upload artwork and track orders.
- Automated reorder reminders – Helps clients avoid running out of labels.
- Digital proofing systems – Reduces revision cycles and mistakes.
The easier you make the ordering process, the more customers will return.
5. Leverage Industry Expertise to Stand Out
Customers want more than just labels—they want guidance from experts. Distributors who position themselves as industry leaders attract more business.
Ways to establish authority:
- Educate customers with sales tools, blog posts, and product guides.
- Offer solutions tailored to industries like food, beverage, and healthcare.
- Stay ahead of trends in private label printing and custom product labeling.
Businesses trust distributors who understand their needs and can recommend the best solutions.
6. Make Marketing More Than Just Sales
Most distributors rely on generic marketing that blends in. Instead of just advertising low prices, focus on educating and engaging customers.
High-impact marketing strategies:
- Case studies – Show how businesses improved sales with better labels.
- Behind-the-scenes content – Highlight materials, processes, and quality control.
- Email campaigns – Provide useful tips on custom adhesive labels, durability, and compliance.
Helping businesses make informed decisions builds brand trust and repeat customers.
7. Focus on Customer Retention, Not Just New Sales
Winning new customers is great—but keeping them long-term is even better. Loyal customers order regularly and bring steady revenue.
Ways to boost retention:
- Exclusive bulk pricing for returning customers.
- Personalized service with dedicated account managers.
- Early access to new materials, like specialty and eco-friendly labels.
A great first experience turns a one-time buyer into a lifelong client.
Why Work with Discount Labels?
Distributors looking for a reliable label supplier need a trusted partner that delivers quality, speed, and customization. Discount Labels offers:
- Custom labels in all shapes, sizes, and materials.
- Fast production times to meet tight deadlines.
- Bulk pricing options that maximize distributor profits.
- Dedicated support to help distributors scale their business.
Working with the right label supplier helps distributors stay ahead and meet growing customer demands.
Start Winning in the Label Distribution Industry
The label distribution industry is competitive, but the right strategies can set you apart. Distributors who prioritize customization, speed, reliability, and expert service will attract more customers and keep them coming back.
If you’re looking for high-quality wholesale custom labels with fast turnaround, bulk pricing, and top-tier support, Discount Labels is ready to help you grow your business.
FAQs
How can label distributors compete with larger companies?
Smaller distributors can win on service, customization, and fast production times. Large companies may offer cheaper prices, but they often lack flexibility and personalized support.
What industries need custom labels the most?
Food and beverage, healthcare, retail, and logistics all rely on custom product labeling for branding, compliance, and inventory tracking.
What do businesses look for in a label supplier?
Customers want quality materials, quick turnaround, and easy ordering. Offering custom die cutting, white label printing, and specialty labels can help attract more buyers.
How important is fast shipping in label distribution?
Speed is critical. Many businesses need quick label replacements for product launches and promotions. Fast production times and reliable shipping give distributors an edge.
What’s the best way to build customer loyalty as a distributor?
Providing great service, reliable quality, and flexible pricing keeps customers coming back. Loyalty discounts and priority ordering also help strengthen relationships.
